Daily review 12

Thursday 4th May

Today I have continued using Photoshop and Illustrator to come up with some pages of digital development, showing ideas for promotional material for the brand. For most of the work I have looked back through my research sketchbook, taking inspiration from the historical photographs and images of diversity that I have looked at. I think that in using these pictures, many of which have a lot of significance to the feminist movement itself, creates a real impact for the promotional posters and canvas bag designs and makes them stand out from most of the current material being used by retailers. As well as being used as A3 prints, these pages would work well in being used as designs for my brand’s canvas bags, as they are simple shapes with imagery that is easy to transfer onto fabric using the heat press.

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Daily review 11

Wednesday 26th April

Today we were taken through an introduction to the Illustrator software. We have been shown how to create garment flats using the program but also how to draw up lines and shapes to be passed on to the laser cutter. In terms of my own FMP I chose to utilise this tutorial to come up with a set of swing-tags for Kvinde.

As I have still not been able to select a font between the two final options, I created an equal number of tags using each. I have then applied different combinations of effects such as etch, cut and raster, to see how they turn out and how they may be able to be layered to create a more unusual style of swing tag. The asymmetrical shape I have used comes in two different styles, and I have chosen to cut the tags in this way after being inspired by a similar shape of promotional flyer for a fashion brand which I included images of at the beginning of my branding book.

The tags will be cut in both black card and a pale pink perspex. Both of these colours feature promintently throughout the whole project, and the addition of the transluscent perspex will mean interesting effects can be achieved through layering. Some of the tags will be mounted on A3 board as a final piece and then for final show I will select a number of the ones which show my final choice of logo, to accompany the garments.

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Daily review 10

Monday 24th April

Now that I have access to CAD software including Photoshop I have created two digital A3 pages in the main sketchbook which show experimentation in creating a motif style logo for Kvinde, using the two final fonts that I will choose between. This work not only allows me to look at endless different ways of putting together the different elements of the motif but has been helpful in making the final decision about which font to go for. Using a textured Jpeg image showing a smudge of millenial pink paint, I experimented with layering the Kvinde logo, transluscent and transparent effects, altering the colour of the logo and the textured background and picking out individual letters to see whether I could create a small but effective ‘second’ piece of branding to accompany the eventual final logo featuring the full word. I chose to bring in the paint effect and add it to the motif firstly because of its colour and the fact that it links in with the ideas about pale pink that I have been looking at. Secondly, its tactile appearance works well against the 2D text and will create the appearance of surface interest on the canvas/paper bags, promotional material, etc. that it is eventually used on.

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