Wednesday 5th April
Today was focused on building up further typography research and beginning to reduce down the list of potential fonts for the logo. Adding an A3 main sketchbook to my research and branding books, I built on the brief initial typography examples I looked at and put together three pages looking at different types of media from newspapers to magazines and websites. Here I was looking at how they utilised different styles and what works best vs what doesn’t work so well. Similarly to the initial examples and ideas seen in the branding book, brands like Glossier and Zara are featured multiple times through this research as I am drawn to the aesthetics of each and think that replicating some of the branding used by companies like these would be beneficial and blend in well for Kvinde.
Following on from these pages is a section looking at five ‘narrowed down’ font options for the logo. For most of the choices I stuck with the idea of using a bold, clear-cut font to represent strength, such as the Kyrilla font. However, I did choose to bring some more script-like writing into the final shortlist, but made sure it was written in thick, brushed lines and could almost have been taken from a placard used in a Women’s March-style protest. A similar idea can be seen in using pink washi tape as an experimental way of re-writing a font.
Across this section of the sketchbook hand-rendered techniques such as layering, cutwork and tracing were used in combination with the digitally generated fonts to produce rough ideas for logo development which would have been too clear-cut and not as experimental if carried out using CAD software. There are definitely areas for improvement here in terms of inconsistency in the amount of experimentation I did for each of the fonts. Making use of all of the techniques with all of the different font styles would have produced a stronger base for the next stage of logo development.